Purell
Fact: Certain surfaces are touched A LOT by A LOT of people.
Problem: A lot of people are hyperaware of germs like germophobes,
but aren't aware of just how many people have touched the same surfaces as them.
Solution: Show people exactly how many others have touched certain items.
*This puts Purell in the places people need it... right when they do*
OUTDOOR
Use resistive sensors that recognize touch and send electrical signal to the counter on the Purell.
Sensor on the pole of a subway. One touch to the pole = one number increase on the Purell counter.
Sensor on the handle of the doors of the MOMA.
DIGITAL
Weekly Touch Point competition lets consumers
guess how many people will touch a specific place that week.
Home page of the website that announces this week's touch point.
“Germophobe Cam” allows consumers to stay engaged and watch live updates of the number of touches.
Past winners page. Winners receive a year's supply of Purell.