Amazon Alexa and The Bully Project
Cannes Future Lions Brief: Connect an audience of your choosing to a product or service
from a global brand that wasn’t possible three years ago.
Fact: Kids are consistently bullied on the playground.
Problem: Bullies don't stop because teachers don't know it's happening and can't intervene.
Solution: Detect the bullying and play it back to hold the bully accountable.
*Alexa only lights up to listen more closely when she recognizes certain words and phrases.*
